Case Study : Yvonne Ellen
With so many talented designers in the homeware market, Yvonne’s artistic ability shone through in everything she did. We knew there was scope to take this and deliver a gift and homeware range like no other.
How can The Point.1888 establish and extend a designer range across multiple categories globally, whilst ensuring longevity and differentiation from the market.
Engaging John Lewis buyers across multiple categories to develop a range of homeware, giftware and home fragrance to create presence in store. Offering exclusive products, marketing support, personal artwork demonstrations, a Christmas Catalogue feature, and an interview in the John Lewis Edition magazine ensured a hugely successful launch. Yvonne’s designs have since been picked up globally by Anthropology, El Corte Ingles, Stockman and Galeria Kaufhof.
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