Case Study: Yvonne Ellen

The BRIEF.

With so many talented designers in the homeware market, Yvonne’s artistic ability shone through in everything she did. We knew there was scope to take this and deliver a gift and homeware range like no other.

The CHALLENGE.

How can The Point.1888 establish and extend a designer range across multiple categories globally, whilst ensuring longevity and differentiation from the market.

Our SOLUTION.

Engaging John Lewis buyers across multiple categories to develop a range of homeware, giftware and home fragrance to create presence in store. Offering exclusive products, marketing support, personal artwork demonstrations, a Christmas Catalogue feature, and an interview in the John Lewis Edition magazine ensured a hugely successful launch. Yvonne’s designs have since been picked up globally by Anthropology, El Corte Ingles, Stockman and Galeria Kaufhof.

The FEEDBACK.

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