CASE STUDY: Leon x John Lewis
With a gap identified by The Point.1888 for a beautifully designed cookware range with Britain’s leading retailer John Lewis, The Point.1888 approached Leon Restaurants.
Many Celebrity Chefs have previously driven credibility in the cookware market but consumers were wising up on endorsements versus honest and quality innovation in the cookware market. John Lewis needed something new.
Working with Leon made this partnership and proposition work due to the strength and clear identity of the Leon brand and their dedication to offering a diverse but healthy menu across their Restaurants.
Then working alongside a retailer with aligned brand values really gave this project the edge.
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