WHAT’S THE POINT.
We match brands with retailers and manufacturers to create powerful new products that boost revenue and brand affiliation. This industry has been around for decades but consumers want NEW THINGS. We have our own way of working that does what’s best for brands, manufacturers, retailers and consumers.
TRIBE
We don’t do stuffy and formal. Come join the family.
ATTITUDE
Confidence? Swagger?
Nah, just belief in our abilities.
AMBITION & BRAVERY
We’re going for gold.
Otherwise, what’s the point?
TRUST
We don't fudge numbers, blag or lie.
We don’t need to.
OUR WORK.
We focus on demand (retail) first so that we consistently deliver market leading, long term and sustainable new products into retailers. That’s The Point (.1888) of brand licensing.
CASE STUDY:
Moomin.
The Point.1888 began working with Moomin in January 2020, and with their 75th anniversary the same year, what better time to tell the story of the Moomins to the UK licensing industry.
CASE STUDY:
Innocent.
Taking one of the UK’s most loved brands and generating awareness of the Innocent Big Knit.
CASE STUDY:
Barratt.
The Point.1888 identified a gap in the market within the ice cream category. Using our retail first approach we reached out to Iceland with conceptual ideas for a whole new range of Barratt ice creams.
OUR NEW CREATIVE AGENCY
Story.1888
We match brands with retailers and manufacturers to create powerful new products that boost revenue and brand affiliation. This industry has been around for decades but consumers want NEW THINGS. We have our own way of working that does what’s best for brands, manufacturers, retailers and consumers.
OUR BRANDS.
LET US TELL YOU A STORY
We believe we can help every business do more!
Get in contact with us to find out how.
© 2022 The Point Brand Extension Company Limited