Case Study : Moomin


The brand new adaptation of Moomin Valley comprises of the Moomin stories from Tove Jansson and has been launched across over 25 countries. The series has been awarded ‘Best Animated Kids Programme’ in Cannes, and the UK Moomin’s series was Sky’s second most downloaded box set.

The Point.1888 began working with Moomin in January 2020, and with their 75th anniversary the same year, what better time to tell the story of the Moomins to the UK licensing industry.


Covid-19 sadly cancelled our face to face Moomin event. Instead we created a fun-packed Meet Moomin webinar featuring Moomin Characters CEO, Roleff Kråkström and Creative Director Sophia Jansson (Tove Jansson’s niece).

We shared the Moomins extensive publishing plans for 2021 from master agent Rights and Brands and learnt more about the marketing activation from Riot Communications.

Attendees were sent a pack to their address ahead of the event with some beautiful Moomin products to welcome them to the family.


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