Working in partnership with Innocent, Age UK, and Oliver Bonas, The Point.1888 successfully extended the Innocent brand into full size baby, child and adult woolly hats. A range of six hats, inspired by actual mini knitted versions, launched in time for Winter at 42 Oliver Bonas stores.
The range generated over £26,000 for Age UK meaning 2619 older folk received a visit from the angels at Age UK.