Story.1888 co-ordinated the product launch on behalf of our newly formed three-point relationship. Samples were sent to journalists up and down the country, B2B and B2C national coverage rolled in with more than 40 mentions secured across titles including The Sun, Daily Express, Metro and You magazine.
Meanwhile a colourful and creative influencer campaign launched via social media, delivering exceptional ROI. The new products were seen by 1.3m people with 250,000 video content views.