Case Study : Barratt x Iceland


We identified a gap in the market within the ice cream category. Using our retail first approach we reached out to Iceland with conceptual ideas for a whole new range of Barratt ice creams.


Out of these concepts a three-point partnership was born between the brand, retailer and licensee. Barratt with Iceland and Ice Fresh (licensee) developed a range of four ice lollies and an ice cream tub; as extensions of childhood favourites including Fruit Salad, Dip Dab, Flump, Black Jack and Wham.


Story.1888 co-ordinated the product launch on behalf of our newly formed three-point relationship. Samples were sent to journalists up and down the country, B2B and B2C national coverage rolled in with more than 40 mentions secured across titles including The Sun, Daily Express, Metro and You magazine.

Meanwhile a colourful and creative influencer campaign launched via social media, delivering exceptional ROI. The new products  were seen by 1.3m people with 250,000 video content views.


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