A Day in the Life… Phil at Fifty One Percent

We love a snoop behind the scenes into someone’s life and this week we are having look at Phil Butler’s day, from one of our favourite licensees Fifty One Percent. These guys are always super busy making a difference in the world of home and lifestyle products. They have worked with us on some of our brands such as Yvonne Ellen and Jimbob, and more (but we can’t quite tell you yet)!

When they are not busy designing and supplying product to UK retailers, both Phil and Jen, founders and directors of the business, are doing their bit for the animal population of Leicestershire! We just love how passionate they are to supporting animals wherever they can and ensuring the products they produce have purpose, “Imagine a world in which all humans respect and live in harmony with all other members of the animal kingdom.” We love this quote from them!

Thanks Phil and all the Fifty One Percent team, and we hope you enjoy this little snippet into Phil’s day.

Name: Phil Butler

Company: Fifty One Percent Ltd

Role in Business: Green House Keeper- try to provide and keep everything growing

Morning! What time do you usually wake up (or get woken!)?


First drink of the day is?


By 9am what have you achieved?

Run with Dogs, check up on any poorly lambs, collect the video footage of midnight hedgehog activity and take clean mugs down to the office in the orchard. Living the country really has it benefits.

Where do you work best?

Anywhere after eating breakfast

Biggest tip to aid productivity at work?

Be kind

What book are you currently reading?

The subtle art of not giving a f**k

How does a typical afternoon look for you?

Usually need to get a round of tea in

At 5pm you can be seen…..

working on new artwork before preparing to cook

Finally what is your proudest career moment (so far)?

Receiving my 1888 special super hero mug


Big thanks to Fifty One Percent, and to find out more head over to their website or on Phil’s Linked In.

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