The event drew in over 80 attendees from all over the industry. From leading retailers, potential licensees and current partners. It was a resounding success, ensuring the true values of the brand were felt by all and a virtual event was able to deliver both passion and fun, leading to over 30 new enquiries and feedback from many. “It was really interesting to hear from the people at the heart of the Moomins and they gave great insight into the values of the brand. Looking forward to playing a part in the Moomin world and working with you.” “This partnership has ultimately been successful because it married a strong brand with experts who were able to translate the brand experience into something new and exciting. As a result we are looking forward to unveiling new additions to the range, watch this space!”